The current consumer landscape around the world has evolved slowly over the years. Everything is quickly being redefined, from the way people work, the way they eat, the way they interact, the products they want and the ones they are willing to spend money on. Businesses(both small and large) around the world are racing against each other and time in a bid to stay ahead of the ever-changing needs of their consumers and that has resulted in a drastic change in the way companies conduct their various activities today.

In a quickly evolving industry like the FMCGs, a lot of the company’s success is dependent on being able to provide consumers with an experience that will create a connection with them, fostering brand loyalty. Most times, these companies try to take a swing and miss and every time they do, they go back to the drawing board wondering why, where and how the miss happened.


Without data, you are just another person with an opinion.


When they don’t miss however, they celebrate themselves for a job well done without actually stopping to ask themselves why it worked.

The truth is this, you cannot miss every time no matter how bad you are at pleasing your consumers. Statistically, if you fire  enough random shots at multiple target points, the probability of hitting a target is greater than zero. So on rare occasions, you would strike gold and celebrate until you miss the next shot. This is where we have identified a niche and we have tasked our data analytics and consumer insights team with the mission to  restore the brand’s faith in its’ ability to stay ahead of the market and most likely satisfy the ever-changing needs of the modern-day consumer.

During our extensive research, we have uncovered some key questions that give us an insight into what customers wants versus their needs by grouping them into different demographics.

These are common questions that need answering where consumer insights in concerned.

  1. What makes a consumer tick and why do they choose the products they do ?
  2. Are their buying habits a trend or not ?
  3. What do consumers want ?
  4. How much are they willing to pay for it ?
  5. Who are the consumers ?
  6. Where can I find them ?

Most often than not, Brands find themselves struggling to answer these questions which gives our service a much needed value offering to give the thought process of brands a face lift by pointing them in the right direction.