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The current consumer landscape around the world has evolved slowly over the years. Everything is quickly being redefined, from the way people work, the way they eat, the way they interact, the products they want and the ones they are willing to spend money on….


Our Research and Data Collection Methodology

The data collection approach consists of direct engagement with registered retail stores with verified transaction histories on the TradeDepot platform. Structured surveys are executed over recorded telesales sessions with these outlets on an ongoing basis, and the survey reports are normalized using historical transactional data…


How to use the reports

¬†This report highlights the various top categories in the fast moving consumer goods (FMCG) industry and the top brands that consumers are looking for in those categories. It helps the brand to measure product affinity and popularity, a keen insight into a brand’s position in…

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