Introduction
The current consumer landscape around the world has evolved slowly over the years. Everything is quickly being redefined, from the way people work, the way they eat, the way they interact, the products they want and the ones they are willing to spend money on….
How to use the reports
This report highlights the various top categories in the fast moving consumer goods (FMCG) industry and the top brands that consumers are looking for in those categories. It helps the brand to measure product affinity and popularity, a keen insight into a brand’s position in…